Field Hockey Canada > FHC Expands Leadership Team

FHC Expands Leadership Team

October 5, 2011 | Field Hockey Canada |

The Field Hockey Canada Board of Directors is pleased to announce two new leadership positions – Sharon Creelman as Technical Director and Alan Brahmst as Director of Performance Strategy & National Teams. The appointments are aimed at increasing FHC’s overall effectiveness, and to accelerate the implementation of Strategy 2020.


In his new position, Alan Brahmst is accountable to shape the High Performance strategy, oversee the strategy implementation by National Team coaches, and improve the FHC talent development system. Through increasingly effective performance programs, he will take responsibility for FHC’s progressive global competitiveness and the delivery of overall performance objectives.

“We have designed an exciting and ambitious Strategy 2020,” says Brahmst. “I feel we have also created a solid roadmap to allow us to deliver against our objectives. Transformation, what our performance strategy is all about, is always a challenge. We are essentially changing our entire system, and the opportunity to lead this national effort for our sport is tremendous.”

As an Olympian with over 25 years in a variety of roles within the field hockey community, including a 15 year career as National Team Athlete, and most recently serving as the Men’s Head Coach at the 2010 World Cup and Assistant Coach at the 2008 Beijing Olympics – Brahmst brings a deep knowledge of FHC and of field hockey’s global competitive environment.

Brahmst’s long term corporate background also offers significant and relevant operational experience in a variety of business leadership and consulting positions, including a successful ten year career with AT&T Canada. Alan holds a Masters of Business Administration from the University of Toronto’s Rotman School of Business.


As the Technical Director, Sharon Creelman is accountable for the completion and delivery of FHC’s integrated Long Term Hockey Development model, including the implementation of the new Coach Certification Program. Working closely with Brahmst, Creelman’s two core responsibilities will be to ensure an innovative technical curriculum is established to support the talent development strategy, and that the new Coach Certification Program lays the long term foundation for coaching excellence in field hockey. She will be responsible to lead a number of committees, including the Competition and Coaching Committees.

An outstanding contributor to FHC, a three time Olympian, two time medallist at the World Cup and former Junior National Coach – Creelman has a wealth of knowledge that makes her ideal for this role. Her breadth of experience with both the high performance and development aspects of the sport across the country position Creelman well to help shape a successful future for field hockey in Canada.

“I’m excited about what is possible for field hockey in Canada – and I knew I wanted to be part of shaping its future,” says Creelman.

Creelman will step down from her current position on the FHC Board of Directors, and will take a secondment from her role as Athletic Director at Appleby College to become FHC’s Technical Director. She is a Level 5 certified coach and holds a Bachelor in Physical Health Education and a Masters in Kinesiology from York University, along with a Bachelor of Education from the University of Toronto.