Sports Day In Canada
May 20, 2010
Do
you have a sport event or activity being held in July/August or early
September?
Sports Day in Canada is a new national event that celebrates sport at all levels
across Canada. Using the model that CBC created for Hockey Day in Canada and
building off the momentum of the 2010 Olympic and Paralympic Games, Sports
Day in Canada is an opportunity to showcase all manner of sports, while
mobilizing the nation in the power of being active. Sports Day in Canada will
be the culmination of a week (September 11-18, 2010) of sporting events and
festivals, celebrating grassroots sport stories, engaging citizens in physical
activity and rallying local organizations to provide participatory
opportunities in communities across Canada.
Would
you like your event or activity to be part of Sports Day in Canada?
The
Steering Committee of Sports Day in Canada is building an
inventory of sport events and activities that could be featured and profiled by our broadcast partner, CBC Sports, leading up to a 2-4 hour broadcast on September
18, 2010. There will be many opportunities for your event/activity/programming
to potentially be involved:
–
It
could be one of the sports/events chosen as the anchor/focal point of Sports
Day
–
It
could be one of the sports/events featured on Sports Day
–
It
could be one of the sports/events profiled on Sports Day
–
It
could be one of the sports/events featured on CBC’s This Week in Sport (pre-promotion
during 10 weeks leading up to Sports Day)
–
It
could be one of the sports/events featured as ParticipACTION True Sport Moments
(pre-promotion during 10 weeks leading up to Sports Day)
Here’s your chance to get involved – Complete the inventory form found here.
The
Sports
Day in Canada Steering Committee is asking all sport organizations,
national and provincial sport affiliates, clubs and community organizations to
provide information about your existing (or newly proposed) event/activity/programming
between July 1 – September 18, 2010 so that it can be included in the
Sports Day in Canada inventory and its online directory. The online
form must be completed no later than Friday
May 28th, 2010. Should you have any questions, please contact
Robin Turnbull at (416) 604-0310 or rtevent@sympatico.ca
or Adrea Fink at (416) 913-1392 or afink@participACTION.com.
How will this information be used?
The Sports Day in Canada inventory will be used to select events
and activities that could be identified, profiled or featured in the communications and CBC broadcasts related to the day/week. The event/activity/ programming
must take place sometime during July 1 – September 18, 2010. The Sports Day in
Canada Steering Committee and CBC Sports will try to profile as many events as
possible across the country. We are currently discussing the opportunities for
french broadcast and will provide you with an update when the details are finalized.
Who is putting on Sports
Day in Canada?
This
new initiative is being managed by the Sports Day in Canada Steering
Committee composed of the Canadian Soccer Association, Canadian Olympic
Committee, Canadian Paralympic Committee, Canadian Centre for Ethics in Sport,
Coaching Association of Canada, ParticipACTION and the True Sport Foundation,
which houses the Committee. Together, we are spearheading the development of a flexible, multi-level and open platform to celebrate value-based sport in
Canada. Our vision is to reach out to all Canadians to build, solidify and
celebrate the role of sport in our country through a dynamic, energetic, and
influential movement that inspires Canadians to get active and participate in
Sport.
If
you wish to be added to the email list for news about Sports Day in Canada,
please send your email information to Robin Turnbull at rtevent@sympatico.ca.
