Field Hockey Canada > Field Hockey Canada announces apparel partnership with The Indian Maharadja

Dutch field hockey brand will supply all Field Hockey Canada programs

Field Hockey Canada is thrilled to announce a new apparel partnership with The Indian Maharadja. The new partnership will take immediate effect and support all of Field Hockey Canada’s programs.

European Sports Gear (ESG), a Calgary based sports gear company, exclusively representing the Dutch field hockey brand “The Indian Maharadja” is excited to announce that per November 1, 2021, it has reached a five-year agreement with FHC as exclusive uniform sponsor/supplier for all FHC teams.

The Indian Maharadja, founded in 2009 in Amsterdam, the Netherlands, is a Dutch lifestyle field hockey brand. The brand perception is built upon the statement ‘East meets West;’ inspired by oriental mysticism and western contemporary designs. As a dedicated field hockey brand, the Indian Maharadja supports athletes in achieving their personal goals by providing high quality sports gear, designed, and fabricated according to the latest techniques and innovations.

Field Hockey Canada CEO Susan Ahrens said that the new partnership will be a jolt of energy to the FHC teams and that she looks forward to a long and successful working relationship.

“We are delighted to have The Indian Maharadja as our official apparel sponsor. They are a hockey brand, with garments of an outstanding quality and design,” Ahrens said. “All of our national teams, from youth and masters to our senior national teams indoor and outdoor, will proudly wear IM in the years to come. I thank the team at IM for making Field Hockey Canada feel so welcome.”

Field Hockey Canada and The Indian Maharadja have reached a 5-year deal. Photos/The Indian Maharadja

FHC and ESG/the Indian Maharadja are united in the same values: Both organizations aim to inspire, develop, perform, and promote exceptional positive and fun field hockey experiences in Canada. FHC wants to create and lead a world class field hockey system that reaches all their communities across the country. Field Hockey Canada aspires to grow the sport, build the system, and perform at all levels and in all environments. The Indian Maharadja is proud to be part of this mission, providing the necessary apparel for FHC athletes.

Contact Information:

The Indian Maharadja/European Sports Gear

Frits de Beijer –

Field Hockey Canada

Grace Li –

Kevin Underhill –