As initially shared by the Honourable Bal Gosal, Minister of State (Sport) for Canada via Twitter, Field Hockey Canada today unveiled its new logo:
The inspiration behind the logo
“After each goal, we hold our sticks high in celebration,” explains Field Hockey Canada logo designer Jon MacKinnon, himself a former national team player. “The logo is crowned by the maple leaf, expressing our pride at representing Canada on the international stage.”
“We are starting 2014 with a fresh look,” adds Jeff Sauvé, Chief Executive Officer of Field Hockey Canada. “Field hockey is a global game rooted in tradition, but it’s also evolving. Our new branding captures the spirit of modern field hockey. Our ‘one team’ motto signifies that our community will come together to make progress domestically, and to enable our athletes to succeed on the international stage. Anchored by a respect for our past, our new logo represents the launch of a new era of innovation and growth for Field Hockey Canada.”
Working in collaboration with a variety of partners, Field Hockey Canada is the national sport governing body responsible for the development, growth and promotion of field hockey in Canada. Through the Women’s and Men’s National programs, Field Hockey Canada selects, prepares and promotes Canada’s teams for international competitions including Continental Championships, World Championships, and major multi-sport games such as the Olympic Games, Pan American Games and Commonwealth Games. Approximately 15,000 Canadians participate in field hockey, which is currently played in more than 600 schools and 400 clubs across the country. For more information, please visit fieldhockey.ca.
