With only one month to go before the opening of the Pan American Games in Toronto, Field Hockey Canada has officially begun its countdown with the launch of the “Our Turf, Our Time” campaign.
About the campaign
The slogan “Our Turf, Our Time” highlights the rarity of hosting a major multisport summer Games in Canada combined with the opportunity that lies ahead for the Canadian National Field Hockey Teams.
Not since 1999 in Winnipeg (Pan American Games), 1994 in Victoria (Commonwealth Games), and 1976 in Montreal (Olympics) have Canada’s field hockey teams had the chance to compete on home soil.
This year’s Pan American Games mark an even larger opportunity with the field hockey competition serving as an Olympic qualifier for the 2016 Olympics in Rio de Janeiro, Brazil.
In the lead up to the games, Field Hockey Canada will honour and celebrate this great opportunity with the our “Our Turf, Our Time” campaign.
In addition to updating the branding of its social media channels (with imagery below), which includes the use of the hashtag #OurTurfOurTime, the campaign aims to highlight what it means to our athletes, coaches, fans, family and friends to host and play the games in Canada, while also looking back at some of Canada’s key field hockey moments on home soil.
Look for special feature material on fieldhockey.ca and the FHC social media streams in the lead up to the games.
About the Pan Am Games
The Pan American Games are the world’s third largest international multi-sport Games; they are only surpassed in size and scope by the Olympic Summer Games and the Asian Games.
Close to 7,000 athletes from across Latin America, South America, the Caribbean and North America will put their years of intense training, perseverance and sacrifice to the test in world-class competition in 36 Pan Am sports and 15 Parapan Am sports at the TORONTO 2015 Pan Am / Parapan Am Games.
The Pan Am Games take place from July 10th to 26th and will be the largest games ever held in Canada.
About the Competition
The field hockey competition at the Pan Am Games serves as an Olympic qualifier for both the men and the women. The winner of the tournament will earn a direct bert into the 2016 Summer Olympic Games in Rio de Janeiro, Brazil.
The matches will be played at the new Pan Am Fields, two fields at the University of Toronto, rebuilt specifically for the Pan American Games.
The Canadian men and women will play every night at 7pm beginning on July 13th.
Click here for the women’s schedule.
Click here for the men’s schedule.
About Team Canada
Canada’s field hockey teams which will compete in Toronto will be named in conjuction with the Canadian Olympic Committee on June 25th. Sixteen men and women respectively will be nominated to represent Canada at home.
The 2015 Field Hockey Canada Hall of Fame Induction Ceremony will also be held alongside the competition, where five new members will be inducted. Click here for more information and visit fieldhockey.ca/2015hoftickets to get your tickets.
Our Turf, Our Time – Launch Video
