London Drugs, one of Canada’s most reputable and longest-serving brands, has partnered with Field Hockey Canada and the Canadian men’s field hockey team in the lead-up to the 2016 Olympic Games.
As part of the agreement, London Drugs becomes the presenting sponsor for the men’s “Summer Games Send-off” series, a three-game competition against the United States, which will be held July 7-10 in Surrey and West Vancouver.
The first match will be played on July 7 at Tamanawis Field in Surrey, while the second and third games will take place at Rutledge Field in West Vancouver on July 9 and 10. All matches are open to the public and admission is free.
The series is the first time Canada’s men’s Olympic team will compete after being announced and is the last competition prior to the 2016 Olympic Games in Rio de Janeiro, Brazil. It is part of a weeklong Olympic celebration and send-off, which also includes the 2016 Field Hockey Canada Hall-of-Fame induction ceremony.
In addition to sponsoring the Canada-U.S. series, London Drugs becomes the presenting jersey sponsor and will have its logo displayed on the front of Canada’s men’s game uniform for the next year.
London Drugs will also join forces with a select group Men’s National Team athletes for cross-promotion digitally and in the community.
“To be affiliated with a strong brand and a 100-percent Canadian owned company is a great source of pride for Field Hockey Canada,” says Field Hockey Canada Chief Executive Jeff Sauvé. “To outperform their competition, London Drugs is focused on innovation and excellence – two qualities that resonate with any high performance athlete. It is important to the leadership at London Drugs that the athlete, and supporting their goals and aspirations, is the focus.
Through our partnership we will be better able to profile National athletes. Additionally, we are able to showcase our Men’s National Team here in Canada with the addition of three International test matches as part of the team’s final preparation for the Summer Olympics.”
About Field Hockey Canada
From grass roots to high performance, Field Hockey Canada is working to develop and strengthen field hockey across the country, and to position our National Teams for podium contention in 2016 and beyond.
Field Hockey Canada Media Contact:
Shaheed Devji
Manager, Creative and Communications
Field Hockey Canada
E-mail: sdevji@fieldhockey.ca
Mobile: 778-847-7424
About London Drugs:
Founded in 1945, B.C.-based London Drugs has 79 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba, including its online store www.londondrugs.com, London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.
London Drugs Media Contact:
Cynnamon Schreinert
cynnamon@hartleypr.com
604-802-2733 | @CynnamonS
